With his goal for the day being to finally get started on a new project, Jens’ day begins on the company’s internal social collaboration platform. Here, he can search for previous projects and results, which help him to quickly get to grips with his new role.
Jens finds the workspaces that are relevant for him with the corresponding documents and can focus on the task at hand. The results from other work groups help him to find answers to existing questions more quickly and, on that basis, move forward with the project.
However, in order to find these results, the internal network has to be well maintained and structured. This gives rise to the following question: how can a community manager identify what content needs to be maintained?
Using the following questions, we would like to help you find the right content.
Is the content actually relevant for the employees?
The first step of any analysis is to evaluate the content. Only content that is important for users should be reviewed. In the case of information regarding legal requirements, standards, process information or regulations, the content is likely to be relevant to a large number of users. Ultimately, documents that are of interest to a large number of employees should be focused on.
Is the content of value to the employees? Is the content useful?
Once the same information is needed on a regular, recurring basis, it is a good idea to develop it with particular care. This saves further enquiries, while other projects can be continued without delay. Furthermore, content containing references to detailed information or other documents should also be maintained. This content helps to maintain an overview and enables the user to work efficiently on the collaboration platform.
Is the content up to date?
It is, of course, essential that all the facts and figures are consistent, that the relevant points of contact are listed correctly and in full and, finally, that all the information concerning locations, products and general conditions is accurate.
Content is only of value to the user if it is up to date. A precise, meticulous approach is called for here.
No unnecessary information, everything tidy and neatly arranged – this is how a social collaboration platform should ideally be. This is not so easy to implement though. However, you can start off with an initial evaluation of your content by using the questions provided above.
In the case of a detailed analysis, it is important to know exactly what content is being consumed and used and by whom. Digital analyses of user behaviour, access to the various content and use of the platform are also of benefit here. This information helps you to make substantial decisions based on figures.
To find out how to evaluate internal cooperation quickly and easily and thus optimise your platform in a targeted manner, download our information brochure ‘Social intranet analytics – better collaboration’. Click on this link to download it.