Trends in internal corporate communication 2019 – part 1

The significance of internal corporate communication has risen considerably in recent years. The intranet is no longer simply an information platform, but is increasingly becoming the digital workplace for a company.

Over the coming weeks, we would like to show you how internal communication will look this year, present different views and opinions from communication experts, and answer the following questions:
What form is internal corporate communication going to take in 2019? How will the role of internal communication in the digital workplace develop?

Trend no. 1: more real and less ‘polished’ communication
Instead of elaborately produced content or lavish video productions, the focus in 2019 will be on authentic, genuine communication. Employees expect honest communication with their employers. This year, short video messages from management, recorded using their mobile phones, may well be the way to go.

Trend no. 2: mobile usage
We are living and working in an increasingly mobile world that impacts on many areas. One of the key trends in 2019 will be the steady increase in mobile usage of internal communication tools.

In the last few years, we are rarely without our smartphones wherever we go. It is therefore no surprise that more and more companies are now responding to this and systematically adopting a ‘Mobile First’ approach in the publication of digital services.

The challenge involved in internal communication is now to take advantage of the opportunities and potential of mobile devices and make use of them in internal corporate communication. Implemented well, this boosts cooperation among all employees and creates a more efficient working environment.

Trend no. 3: emojis :)
Almost everybody uses emojis. The little characters that convey emotions, lighten up every type of conversation and stimulate discussion. But should they also be used in a business context? Opinions range from very enthusiastic to totally convinced that emojis are unprofessional.

The fact is that emojis and smileys are easy to understand and convey a sense of trust. Emojis are also a great way to appeal to younger employees.
Although emojis may not be the best choice for sales discussions, they represent a creative means of reaching out to all employees.
Our conclusion: by all means, try them out!

Continuously optimising social intranets
If you would like to learn more, take a look at our webinar recording: Intranet launched – what next? (German version only)
The webinar deals with the following issues and the corresponding questions:

  • What trends will intranet managers be dealing with in 2019?
  • Where is the main potential for optimisation?
  • How can you continue to improve your social intranet?
  • What can you learn from successful intranet projects?