Data privacy

Analysis of visitor behaviour in accordance with data privacy regulations

Mindlab is constantly striving to optimise its online services. To provide precisely the information that is searched for and demanded and to continually improve our website, we analyse visitor behaviour on our homepage. We use our own largely patented Netmind Core technology to conduct analyses. 

 

With Netmind Core, IP addresses are anonymised for the analyses so that they can no longer be attributed to an individual person.

 

You can opt out of the analysis of your website visit at any time by clicking on this link. To block your tracking, Netmind needs to install a cookie on your computer. Cookies are small text files read by various types of software, which contain information which is processed. Please perform the corresponding browser settings to enable this if you choose to opt out of the analysis.

 

Use of Google Analytics

 

Mindlab uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). The web analytics tool is used in addition to Netmind Core to show our prospects and customers that we can generate more accurate data quality with our product solution. Similarly, the use of the web analytics service provides an illustration of the benefits of Netmind Core over other competitors.

This website uses Google Analytics, a website analysis service by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Google Analytics uses so-called "cookies", text files that are stored on your computer to analyse your use of the website. The information generated by the cookie about your use of this website is usually sent to and stored at a Google server in the U.S.A. You find more information concerning the treatment of user data by Google Analytics in Google's Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=en

IP Anonymization
We have activated the function IP anonymization on this website. That means, your IP address is previously truncated by Google within member states of the European Union or in other states which are party to the agreement on the European Economic Area. Only in exceptional cases is a full IP address transmitted to a Google server in the United States and truncated there. On behalf this website's owner, Google will use this information to evaluate your use of the website, compile reports about website activities, and provide the website's operator with further services related to website and Internet usage. The IP address sent from your browser as part of Google Analytics is not merged with other data by Google.

Browser Plugin
You may prevent the installation of cookies by adjusting the settings of your browser; however, if you do so, you may be unable to use all features of this website. Further, you may prevent the collection of data generated by cookies (including your IP address) and related to the use of this websites as well as the processing of such data by Google by downloading and installing the plug-in under the following link: http://tools.google.com/dlpage/gaoptout?hl=en
 

Objection to Data Collection
You may prevent the collection of data by Google Analytics by clicking the following link. Doing so, an Opt-Out-Cookie will be placed which prevents future data collection when visiting our website: Disable Google Analytics

Here you can learn more about the safeguarding of data with Google Analytics: https://support.google.com/analytics/answer/6004245?hl=en 

Order processing
We have entered into a contract with Google for contract data processing and implement the strict requirements of the German data protection authorities in full scope for the use of Google Analytics.

Demographics in Google Analytics 
This website uses the demographics feature of Google Analytics. As a result, reports can be produced that contain statements on the age, gender and interests of the site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This data cannot be assigned to a specific person. You can disable this feature at any time through the ad settings in your Google Account, or generally prohibit the collection of your data by Google Analytics as outlined in the section "Opposition to Data Collection". 

 

Marketing Automation

 

The only personal data stored at Mindlab is data relating to website visitors who voluntarily signed up to receive our email newsletter or download documents due to their interest in our products and services. Our website forms are associated with Pardot, a software program for marketing automation developed by Salesforce.com EMEA Limited, village 9, floor 26 Salesforce Tower, 110 Bishopsgate, London, UK, EC2N 4AY (‘Salesforce’). Your voluntary information, such as your name, address, email and location, are initially stored in Pardot. With the Salesforce CRM system, we then process your personal data for the purposes of establishing contact or sending documents. Once you provide us with your consent, we would also be happy to send you promotional emails in accordance with your interests.  

 

Registration for our newsletter is based on a double opt-out procedure which requires individual reconfirmation by means of a confirmation email. Registration for our newsletter is based on a double opt-out procedure which requires individual reconfirmation by means of a confirmation email. You can cancel your registration for our free email newsletter at any time without question.

 

We also use Pardot as a marketing analysis service which enables us to maintain and expand our Web and marketing communication services (Email marketing, newsletters). Using reports, we can measure and evaluate our Web and marketing communication services and optimise our content. To protect our users and partners, we can also identify and defend against fraud and security risks. Salesforce processes your data on our behalf through the use of cookies.

 

The protection of your data is important to us. Salesforce does not store IP addresses, but uses the individual allocation characteristics ‘unique visitor ID’ and ‘unique identifier’. We are not able to make any inferences concerning your person. You can check here how Salesforce processes your data when you visit websites.

 

If you do not want Salesforce to carry out a pseudonymised analysis of your website usage, you can opt out of this here at any time with future effect. If you click on the link, an opt-out cookie is stored on your device. If you revisit our website, this cookie will prevent your data from being recorded again.

 

You can also prevent the storage of cookies in the corresponding settings in your browser software.

Use of retargeting tools

 

Mindlab uses retargeting technology on its website www www.mindlab.de/en. We use retargeting technology to classify website visitors into user groups. Depending on the respective user group, we then provide website visitors on other websites or in apps with personalised advertising about our products and services.

 

We use the following products provided to us by service providers:

 

„Facebook Custom Audience” / „Facebook Pixel”

„Google AdWords User Lists“ / „Google Dynamic Remarketing“

„Outbrain Remarketing Pixel“

Facebook Custom Audience/Facebook Pixel

 

Facebook Custom Audience and Facebook Pixel are products of Facebook Ireland Ltd., Hanover Reach, 5–7 Hanover Quay, Dublin 2, Ireland (‘Facebook’). Our website uses a Facebook Pixel from Facebook, which establishes a direct connection to Facebook’s servers. Facebook’s servers receive information about your visit to our website. Facebook allocates this information to your individual Facebook user account, provided that you have a Facebook account and are signed in. If you visit other websites which also use Facebook Custom Audience/Facebook Pixel, this information is also linked with your user account. However, Mindlab is not able to see which other websites you visit. If you are not signed in to Facebook when you visit our website or if you are not a Facebook user, your website visit is not allocated to a Facebook user account.

 

For more information about the options at your disposal to protect your privacy at Facebook, consult the Facebook Data Policy at  https://www.facebook.com/about/privacy/. /. In particular, you can manage the content and information that you have shared through your use of Facebook via the „activity log option“ or you can download it using the „Download a copy of your facebook data“ option provided by Facebook.

Google AdWords User Lists/Google Dynamic Remarketing

‘Google AdWords User Lists’ and ‘Google Dynamic Remarketing’ are products of Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland (‘Google’). Our website uses a pixel provided by Google, which establishes a direct connection to Google’s servers. Google’s servers receive information about your visit to our website. Google links this information with a unique ID which is stored on your device in the form of a cookie or which is provided by your device (‘advertising ID’ in the case of smartphones). If you visit other websites which also use Google AdWords User Lists/Google Dynamic Remarketing, this information is also linked with your unique user ID. However, Mindlab is not able to see which other websites you visit.

Outbrain Remarketing Pixel

‘Outbrain Remarketing Pixel’ is a product of Outbrain UK Limited, 5 New Bridge Street, London, EC4V 6JA, United Kingdom (‘Outbrain’). Our website uses a pixel provided by Outbrain which establishes a direct connection to Outbrain’s servers. Outbrain’s servers receive information about your visit to our website. Outbrain links this information with a unique ID which is stored in on your device in the form of a cookie or which is provided by your device (‘advertising ID’ in the case of smartphone). If you visit other websites which also use the Outbrain Remarketing Pixel, this information is also linked with your unique user ID. However, Mindlab is not able to see which other websites you visit.

Opt-Out

 

You can opt out of the use of retargeting tools on our website at any time by clicking on Opt-Out the opt-out option. Mindlab will then save an opt-out cookie with an unlimited duration on your respective device. If you use the Mindlab website with multiple devices, you will need to opt out of the use of retargeting tools on each device, as we are unable to associate multiple devices with individual users. By opting out, the integration of the pixels described above ceases and no data is exchanged with Facebook, Google or Outbrain.

 

You can also deactivate personalised advertising directly with the advertising networks. For more information, consult the Google Google  and Facebook Facebook.websites directly.

Webinars

"GoToWebinar"

 

On our website you can register for our webinars. If you use the registration form to provide information about yourself, we process these solely for your participation and for the execution of the webinar. We use "GoToWebinar", a service of LogMeIN ​​USA, Inc., 320 Summer Street, Boston, MA 02210 ("LogMeIn"), which is certified by the EU-US Privacy Shield Framework and Swiss Privacy Shield - in terms of data collection, processing and storage of personal data from the Member States of the European Union and Switzerland. LogMeIn processes your voluntary information on our behalf. You can revoke your consent at any time with effect for the future.

Questions about data privacy

 

Our data protection officer will answer your questions concerning data privacy

 

Tobias Göldner, Bitkom Servicegesellschaft mbH


Email: datenschutz [at] mindlab.de