With ever smaller target groups, various different channels with individual tools in some cases, various agency partners, campaigns ranging from print to social media and separate marketing departments in many cases, decisions regarding the optimal allocation of marketing budgets are a difficult proposition. To avoid data silos, central end-to-end tracking which reduces complexity for marketers and returns the focus to the customer is required, thus providing the basis for good decision-making.
Our ‘Multichannel and focusing on the essentials’ use case describes the form a Netmind Core solution may take in this case.
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Social Intranets, websites, apps – in companies, they form the basis for digital communication with employees and customers.
Headquartered in Stuttgart, Germany, Mindlab Solutions provides digital analytics insights for decision makers to optimize social intranets, digital workplace applications and web applications across all channels and devices. For this purpose, the specifically developed software Netmind Core provides decision-making reliability by offering appropriate key figures and reports from the standard.
Founded as a spin-off of the Fraunhofer IAO, Mindlab has been one of the leading analytics specialists for 20 years and partners with SMEs and corporations. As a German company, Mindlab Solutions meets the highest requirements for data protection and data security.
Mindlab Solutions GmbH Eichwiesenring 9 D - 70567 Stuttgart