Free download:Multichannel tracking use case

What it’s all about:

With ever smaller target groups, various different channels with individual tools in some cases, various agency partners, campaigns ranging from print to social media and separate marketing departments in many cases, decisions regarding the optimal allocation of marketing budgets are a difficult proposition. To avoid data silos, central end-to-end tracking which reduces complexity for marketers and returns the focus to the customer is required, thus providing the basis for good decision-making.

 

 

 Our ‘Multichannel and focusing on the essentials’ use case describes the form a Netmind Core solution may take in this case.

 

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